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A new media agency in Hamburg called Jung von Matt/next built this slick interactive graffiti wall called NextWall to show how a variety of technologies can be used creatively in public spaces for promotion.

What I really like about this is that its not an old-world, purely promotional (one way) play. Not only do they provide actual value for the user:

By capturing Semacodes on the wall you can download goodies for your mobile such as wallpapers showing the Matroschka characters, videos about the participating artists and the creation of the wall. And if you’re still a little confused as to what else is hidden behind the wall, a comprehensive info guide can also be downloaded via Bluetooth.

Another interesting feature of the wall is that if you take a photo of one of the matroschka characters and send it off as an SMS you will be sent a voucher that can be cashed-in at one of the trendy shops in the wall’s Karoviertell neighborhood.

But they also embrace the large role community and communication plays in today’s world:

You can also leave comments and messages to friends on the wall’s digital pinboard.

Read more: Interactive Graffiti Wall

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