Nice profile of the company and a little glimpse into @dens‘s past.
ps: If you squint you can see me right behind Justin Bieber (will the jokes ever get old?)
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foursquare
Next Thursday I’ll be speaking on a panel called “Location, Location, Location” at Ad Age’s Creativity and Technology conference.
The details of the panel are as follows:
6:20 Panel: Location, Location, Location
Location-based services will undoubtedly be a bigger part of your personal life and the brand creativity world in the coming days. Find out how this space is evolving, for users and for brands, how user experience will progress, how it’ll all be monetized, and the new ways that local businesses and big brands will be involved. And what about your privacy? If you play along, do you forfeit it? Find out where it’s at from two of the biggest players in the LBS game, each of whom take a different approach to location.
Moderator: Kunur Patel, Advertising Age
Panelists:
Alex Rainert, Head of Product, Foursquare
Dave Wang, VP, Business Development, Booyah
Tina Unterlaender, Account Director, AKQA Mobile
Should be really fun. I’m also looking forward to checking out some of the other panels and speakers that day. Check out the full agenda – some really great stuff in there. Hope to see you there!
ps: I believe you can still register here.
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I recently came across Tonight.im, a clever little mashup that takes my data from my Withings Scale (highly recommended internet-connected scale) and maps it to my foursquare (highly recommended location-based service 
) checkins so I can visualize how some of the decisions I’ve made about the places I go – food, bars, cafes – may be impacting my weight gain/loss over time.
The interface is still quite spartan but the data seeds are there for some really interesting behavior analysis. I can’t wait to see where they take this service (they’re already teasing a Top Healthy & Unhealthy Places feature)
Sign up and keep an eye on Tonight.im.
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Now this is the kind of jump in digital storytelling that gets me excited. The video is a little frenetic but it does an amazing job of showing how we’re only scratching the surface in terms of what’s possible for next generation storytelling on devices like the iPad (bonus points for clever use of the accelerometer).
My enthusiasm for things like this doesn’t mean I think (or want) children’s books as we know them today, to go away. I believe there’ll always be a place for tangible, tattered children’s books but I think we’ll create a new kind of vehicle through which to engage users (they will be more than readers) and Alice is just the beginning.
Read more about here: Alice on the iPad: Is This the Future of Books?
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I’m happy to announce that as of this week I’ll be taking on a full time role as head of product with foursquare.
As many of you know, foursquare has always held a very special place in my heart. The opportunity to work with this absolutely kick-ass team in a space I adore, building a product I believe in to my core is something I’m incredibly excited for.
I’d been working part time with the team over the past two months and I’m fired up to now be able to focus all my energy on the product, work closely with some good friends again, as well as continue to build out the Product team here. We’ve got a bunch (a ton?) of things we want to do, some of which you’ll see pretty soon.
This doesn’t mean that Tinker Studios will cease to exist. I’m wrapping up my current projects and will not kick off any new partnerships for the forseeable future. While this means passing on a few projects and potential partners I was really excited about, I know that when I’m ready to get going again, I’ll be better for it.
everydayUX is going to keep on cranking (despite the recent calm related to important life events) so I hope you stick around.
In the meantime, why not give these Twitter links a gander:
- foursquare (@foursquare)
- the team foursquare Twitter list
- me (@arainert)
Stay tuned!
.alex
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