I really like the approach to health education GE is taking with Morsel. Naturally, the value ultimately rests in the quality of the content but as far as the way it’s presented – daily, bite-sized tips to living a healthier life that you can check off as “done” – makes it easily digestible, particularly for an audience that’s increasingly on the go.
For example, here’s today’s:
The next time you have a spare moment, exhale as you suck your stomach in for 15 seconds.
We all know that making big lifestyle changes can be really hard so I applaud GE for building something that makes it easy, and satisfying, to make a lot of little changes.
Kudos to Brooklyn’s Big Spaceship on another in a string of great recent launches.
Update: Thanks to a lovely commenter I found out that there is, in fact, an iPhone app. Get it here.
As many have heard by now, the internet is all a-twitter about the http://www.skittles.com redesign that launched this weekend.
Few, however, have taken it so far as candy maker Skittles, which replaced its entire homepage with its Twitter stream. The only thing that’s left is a widget-like navigation console in the upper left part of the screen, but lo and behold: instead of pointing you to some company PR nonsense, it sends you to the Skittles entry on other popular social destinations: Wikipedia, YouTube, Flickr.
Whether you see it as a success or a failure, it’s definitely going to be seen as a watershed moment/case study in corporate websites and social media integration. Personally, while I applaud the effort, I think it’ll be something that’ll get buzz initially and fade from relevance pretty quickly. Perhaps they swung the pendulum a bit too far?
Read about it at Mashable
Check out skittles.com