The moment I saw screenshots of Roundarch’s work on the real-time stats dashboard for the New York Jets’ new stadium I was smitten and not just because I’m a huge fan of the Jets (as well as Rex Ryan’s leadership model). I love how they’ve taken really complex information that spans different categories (food, parking, merchandise) and made it clear, accessible and actionable (and very much on brand, btw).
The Jets’ executive team gets:
What exactly is the system capable of? Let’s start with concessions and merchandise. While a game is underway, NY Jets’ owner Woody Johnson will see a four-panel layout that shows a variety of metrics, from gross spending to total transactions to average amount spent per transaction. The stadium is virtually divided up by each level, and Johnson can zoom in on individual stores and concession stands to see which jerseys are selling, or which beer isn’t. The stadium is heat-mapped too, so if lines are getting to long, mobile vendors can be directed to help ease the burden.
While the fans benefit as well:
The Command Center won’t just help managers and executives, but will soon aim to improve the fan experience as well. Cisco has invested $100 million into the stadium, and one rep estimates the company’s technology could provide fans with estimated wait times in the near future. The dashboard will also warn of choke points at stadium gates and concession stands, so fans can be informed of how to avoid the longest line for a burger, or the best way to exit after the game.
Companies have always had data at their disposal to use to help them make decisions but I think we’re going to start seeing companies seeing the value in thoughtful interface design as a window to that data and that makes me really excited.
Read more about it over at Fast Company