IDEO, takes some cues from Apple and delivers an ATM designed from the user up for BBVA

by admin on July 26, 2010 · 10 comments

in Customer Service,Design,Gold Star,Inspiration,Process

In 2007, Spanish bank BBVA engaged IDEO to rethink the way their ATMs worked. In 2009 the fruits of that labor began to see the light of day and the companies have done a really great job highlighting their insights and subsequent designs.

The average ATM experience is nothing special so the opportunity to innovate is there for the taking but few companies seem willing to put in the effort to really do so (BofA’s smart Enter button was one for me).

The IDEO/BBVA video’s got a few “how did it possibly take so long for someone to do it this way!?” ideas (the 90 degree shift in positioning of the ATMs and the “one slot to rule them all” stand out for me ). They also take a page out of Apple’s recent playbook of success in two ways: integrating the hardware + software from the get go and choosing to go full touchscreen to give them the flexibility to always provide the best interface to the user, no matter what they’re doing.

As devices like the iPad go more mainstream and touchscreen prices go down, I look forward to seeing more industries be forced to reconsider the interfaces that stand between them and their customers.

Be sure to check out the IDEO/BBVA case study.

  • Bobjonah

    Very cool. But really starting to tire of the same old brittish accent narration that is so overused these days. Just hearing the term “slot clutter” made me cringe for some reason.

  • http://arquiteturadeinformacao.com/2010/07/27/maquinas-mais-humana/ Máquinas mais humanas | Arquitetura de Informação

    [...] via [...]

  • Sisa0004

    Nice work but I got couple of questions
    a. the narrator mentions about the human tangibility but where is the tangible element for visually impaired
    b. are touch screen making and flashy graphics makes a concept an eye-candy but is it the only way to deal with complex interactions

  • arainert

    a. Great point.
    b. Which complex interactions are you thinking. I think a full screen UI will always be better at handling those than a combo of hard and soft buttons.

    a

  • Sisa0004

    I am not against using full screen UI, my second point was in support to the first one. I am basically questing if Having full screen interfaces is the only answer to dealing with universal solutions. Here the tasks are streamlined so may be not a good example to discuss the second point.

  • twenhold

    I remember when I first heard the statement 'we want to surprise and delight every user'. It was 2004 and I had just took a part time position as a Mac specialist for one of only 35 Apple store.
    It is still surprising how few companies and organizations have picked up on this simple but important concept. I agree completely with the notion that controlling the integration of hardware and software from concept to creation will produce a 'product' far greater then the sum of it's parts. I'd love to see what this approach would deliver if applied to other device we use on a daily basis.

  • http://www.purecaffeine.com/nathanael-boehm/ Nathanael Boehm

    Looks cool, but I'd love to have a play with one first before forming an opinion. Hopefully they've used fingerprint-free touchscreens!

  • http://twitter.com/CIBBVA CIBBVA

    Visually impaired are assisted by special audio guidance -trough earphones to preserve intimacy and compll with banking secrecy-; The application is curently being tested and validated by the ONCE (Organizacion nacional de Ciegos Españoles) -The national agency in Spain for the blind people- http://www.once.es

  • Campbell

    Proof that you don’t have to be literate to be computer literate.

  • soupdujour

    That’s a British accent? I’m British and live in London, where we hear a lot of different accents on a daily basis – and I’ll tell you, that does not sound British to me. It sounds a bit Germanic, maybe Scandinavian.

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