May 2010

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Tonight.Im.jpg

 

I recently came across Tonight.im, a clever little mashup that takes my data from my Withings Scale (highly recommended internet-connected scale) and maps it to my foursquare (highly recommended location-based service ;) ) checkins so I can visualize how some of the decisions I’ve made about the places I go – food, bars, cafes – may be impacting my weight gain/loss over time.

The interface is still quite spartan but the data seeds are there for some really interesting behavior analysis. I can’t wait to see where they take this service (they’re already teasing a Top Healthy & Unhealthy Places feature)

Sign up and keep an eye on Tonight.im.

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SmartLock.jpg

My friend Abhishek shared this photo of a smartly-designed lock & key system. What makes the lock special isn’t the result of groundbreaking technology but rather a desire to make it easier for those using it to be successful.

What kind of subtle changes could you make to your product/website/application/service/business that would discretely help your customers succeed, thereby feeling better about themselves, and in turn, your brand?

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