I really like the approach to health education GE is taking with Morsel. Naturally, the value ultimately rests in the quality of the content but as far as the way it’s presented – daily, bite-sized tips to living a healthier life that you can check off as “done” – makes it easily digestible, particularly for an audience that’s increasingly on the go.
For example, here’s today’s:
The next time you have a spare moment, exhale as you suck your stomach in for 15 seconds.
We all know that making big lifestyle changes can be really hard so I applaud GE for building something that makes it easy, and satisfying, to make a lot of little changes.
Kudos to Brooklyn’s Big Spaceship on another in a string of great recent launches.
Update: Thanks to a lovely commenter I found out that there is, in fact, an iPhone app. Get it here.