Morsel: bite-sized daily health tips delivered to your mobile phone

by Alex Rainert on February 16, 2010 · View Comments

in Branding,Gold Star,Inspiration,Mobile,Thoughts

Morsel _ Healthymagination.jpg

I really like the approach to health education GE is taking with Morsel. Naturally, the value ultimately rests in the quality of the content but as far as the way it’s presented – daily, bite-sized tips to living a healthier life that you can check off as “done” – makes it easily digestible, particularly for an audience that’s increasingly on the go.

For example, here’s today’s:

The next time you have a spare moment, exhale as you suck your stomach in for 15 seconds.

We all know that making big lifestyle changes can be really hard so I applaud GE for building something that makes it easy, and satisfying, to make a lot of little changes.

Kudos to Brooklyn’s Big Spaceship on another in a string of great recent launches.

Update: Thanks to a lovely commenter I found out that there is, in fact, an iPhone app. Get it here.

{ 9 comments }

1 Kris February 16, 2010 at 5:16 pm

It is available in the iTunes store, just not on the Morsel site. Maybe they're planning an update soon…

2 arainert February 16, 2010 at 11:20 pm

Thanks, Kris! I got it and updated the post with the link to the app.

3 arainert February 16, 2010 at 11:31 pm

Ahh. Found it! (http://itunes.apple.com/us/app/morsel/id3552208...)
Thanks so much. Will update the post.

On Tuesday, February 16, 2010, Disqus

4 aed defibrillator March 2, 2010 at 12:22 pm

Another great avenue to access health tips in a snap. I wonder if this is only for the chosen few models.

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6 Anonymous August 11, 2010 at 1:20 pm

Since so many people use cell phones today, I see this project as something very benefical for people.

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8 Anonymous August 25, 2010 at 3:30 pm

This surely sounds interesting and I have to see some tips that are being sent before issueing an opinion. But from what I have read here, well, it sounds promissing. Congrats for the people with the idea.
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