Weather Channel gives QR codes a bit of a coming out party

by Alex Rainert on February 3, 2010 · 0 comments

There are a couple great things about this video:

The Weather Channel is bringing QR codes to a mass audience in a way that’s easy to understand.

They’re speaking to owners of an up and coming platform instead of just focusing on the low hanging fruit.

The little timer they use prior to displaying the code shows a nice understanding of the technology and the way their users will interact with it.

All in all, good stuff.