- has a UI model based on direct manipulation of data objects
- completely hides the filesystem from the user
- favors ease of use and reduction of complexity over absolute flexibility
- favors benefit to the end-user rather than the developer or other vendors
- lives atop built-to-specific-purpose native applications and universally available web apps
Steven Frank has excellent piece on everyone’s favorite awkwardly named magical media tablet and the process the company has to go through (and has gone through in the past) to change people’s expectations of personal computing.
The entire piece is worth a read but what I found most interesting was the way he distilled what Apple is clearly betting on as the future of human computer interaction (above).
ps: it goes without saying that this bet won’t resonate with those who champion “openness” over everything else so let’s not get fired up.