HTC’s user-centric approach to the HD2′s ad campaign

While I’m not a huge fan of this particular Android phone, the way they’ve approached this ad resonated with me. I think it does an excellent job supporting the gestalt of their You campaign. Showing’s the phone’s view of you is a really simple way of showing how a mobile device fits intimately into all the different aspects of your life and (presumably) that HTC gets that. The only downside is that whether or not the phone’s UI actually reflects that thoughtfulness is something you’re left to find out on your own.