As many have heard by now, the internet is all a-twitter about the http://www.skittles.com redesign that launched this weekend.
Few, however, have taken it so far as candy maker Skittles, which replaced its entire homepage with its Twitter stream. The only thing that’s left is a widget-like navigation console in the upper left part of the screen, but lo and behold: instead of pointing you to some company PR nonsense, it sends you to the Skittles entry on other popular social destinations: Wikipedia, YouTube, Flickr.
Whether you see it as a success or a failure, it’s definitely going to be seen as a watershed moment/case study in corporate websites and social media integration. Personally, while I applaud the effort, I think it’ll be something that’ll get buzz initially and fade from relevance pretty quickly. Perhaps they swung the pendulum a bit too far?
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There is brilliance in this idea, however it's sort of like putting a tuna fish next to a chocolate cake. Although we want our skittles audience to understand and define the brand, it's not apparent at first how we'd like people to participate and what they will receive from the participation.
There is brilliance in this idea, however it's sort of like putting a tuna fish next to a chocolate cake. Although we want our skittles audience to understand and define the brand, it's not apparent at first how we'd like people to participate and what they will receive from the participation.
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