I recently ordered a new over-the-shouler bag called, ahem, the “Blogger” (nevermind my friends, the name makes me want to make fun of myself) from Timbuk2. The bag looks like this:

…and while this isn’t meant to be a bag review, let me say that this is one of the better bags I’ve owned (and I’ve owned quite a few, sister!).
Quick lightning review of the things I like:
- portrait-style orientation makes for a much more nimble profile, particularly in crowded subways.
- lots of pockets for digicams, wires and such.
- side pouches for water bottles, etc.
- luxurious corduroy-lined pocket for my laptop separate from main compartment.
- ruggedized bottom that can withstand the muck I encounter on a day to day basis.
- not going to lie: I love the herringbone.
All in all, I highly recommend this bag. That concludes our digression. Now back to the original purpose of this post…
Timbuk2 ships their bags in these plastic pouches with a map of San Francisco on it:
Always a lover of maps I thought it was a nice touch to have a custom bag for their merchandise. Upon closer inspection I saw that it was in fact a bike map of San Francisco (that happens to be waterproof thanks to the material it’s printed on) so not only did they create something visually appealing, very much on-brand for a company founded in San Francisco in 1989, and environmentally conscious, it’s also useful (for those that live in San Francisco).
Check out a closeup of the message. Note how the tone and copy (“…stop kicking mother nature in the nads…” – ha!) are spot on for the brand.

