Design in the Wild: Timbuk2 Shipment Bag (+ bag lightning review)

by Alex Rainert on March 1, 2009 · 0 comments

in Customer Service,Design in the Wild,Gold Star,Package Design,Process,Product,Review,Thoughts

I recently ordered a new over-the-shouler bag called, ahem, the “Blogger” (nevermind my friends, the name makes me want to make fun of myself) from Timbuk2. The bag looks like this:

4_f_spcl.herringbonebrown-spcl.herringbonebrown-spcl.herringbonebrown.jpg

…and while this isn’t meant to be a bag review, let me say that this is one of the better bags I’ve owned (and I’ve owned quite a few, sister!).

Quick lightning review of the things I like:

  • portrait-style orientation makes for a much more nimble profile, particularly in crowded subways.
  • lots of pockets for digicams, wires and such.
  • side pouches for water bottles, etc.
  • luxurious corduroy-lined pocket for my laptop separate from main compartment.
  • ruggedized bottom that can withstand the muck I encounter on a day to day basis.
  • not going to lie: I love the herringbone.

All in all, I highly recommend this bag. That concludes our digression. Now back to the original purpose of this post…

Timbuk2 ships their bags in these plastic pouches with a map of San Francisco on it:

Timbuk2 Shipment Bag

Always a lover of maps I thought it was a nice touch to have a custom bag for their merchandise. Upon closer inspection I saw that it was in fact a bike map of San Francisco (that happens to be waterproof thanks to the material it’s printed on) so not only did they create something visually appealing, very much on-brand for a company founded in San Francisco in 1989, and environmentally conscious, it’s also useful (for those that live in San Francisco).

Check out a closeup of the message. Note how the tone and copy (“…stop kicking mother nature in the nads…” – ha!) are spot on for the brand.

Timbuk2 Shipment Bag (close-up)

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