This is a sign from the window of a local shop in Park Slope, Goldy and Mac. I love seeing local businesses pushing people online in an effort to get more of them into the store.
Years ago, we spec’ed out some stuff to be built on the dodgeball platform that would empower local businesses to build what were essentially local + mobile loyalty programs: your pub is empty at 5pm on a Sunday? Quickly send out a text message to all your fans (“Come by before 7pm tonight and get half priced drinks!”) It looks like Goldy + Mac has found another way to approach this. Tying this to real-time mobile alerts is just a short step away. Good stuff.