Along similar lines, though not nearly as visually impressive, as Dopplr’s Annual Report, I noticed today that the Nike+ site gives you the option to get a “rundown” on 2008. Check out mine above. Seeing this now makes me upset that I took a few months off from Nike+. Damn you, wasted data! (If a run happens and Nike+ doesn’t capture it, did it really happen?)
It’s great to see so many people finally realizing that you can be clever about the data you’re collecting from the ongoing usage of your product. Giving this kind of info back to your users, if done right, can go a long way towards strengthening their connection with your product. Nike could have gone a bit further (and I bet they will next year) but this is definitely a step in the right direction.
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year-end summaries make me drool. more to come soon on this idea
year-end summaries make me drool. more to come soon on this idea
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