Leveraging the mobile phone for guided in-store product tours

by Alex Rainert on September 4, 2008 · 4 comments

in Customer Service,Design in the Wild,Gadgets,Mobile,Signage,Thoughts

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Carlo Longino of MobHappy has a quick post about a grill he saw at Lowe’s that came emblazoned with a 1-800 number providing the customer with a feature-by-feature voice walkthrough of the grill in question.

While not the sexiest application of mobile technology, it’s nice to see companies getting hip to using the mobile phone as a tool rather than merely a communication device.

Tagged as: lowes

  • http://www.nextgreatthing.com/wordpress/2008/10/03/the-week-in-mobile/ The Week in Mobile: New Campaigns, Handset Trends, Mobile Music, Gen Y Insights…

    [...] Leveraging the mobile phone for guided in-store product tours [EverydayUX] Who needs to flag down a guy in a maroon vest?  A Quantum grill spotted at Lowes has a 1-800 number right on the box you can call for a real-time audio tour of the product. We expect shortcodes and wap links to be a regular feature on packaging and at POS, cool to see the beginnings… [...]

  • Kevin

    A company that provides this type of service is OnCell Systems. Product marketers have an opportunity to get key product detail to consumers during the research/buying process. Content is managed online and marketers get real-time info about who’s accessing the product info. kdooley@oncellsystems.com

  • Kevin

    A company that provides this type of service is OnCell Systems. Product marketers have an opportunity to get key product detail to consumers during the research/buying process. Content is managed online and marketers get real-time info about who’s accessing the product info. kdooley@oncellsystems.com

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