Leveraging the mobile phone for guided in-store product tours

by Alex Rainert on September 4, 2008 · Comments

in Customer Service, Design in the Wild, Gadgets, Mobile, Signage, Thoughts

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Carlo Longino of MobHappy has a quick post about a grill he saw at Lowe’s that came emblazoned with a 1-800 number providing the customer with a feature-by-feature voice walkthrough of the grill in question.

While not the sexiest application of mobile technology, it’s nice to see companies getting hip to using the mobile phone as a tool rather than merely a communication device.

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Tagged as: lowes

  • Kevin
    A company that provides this type of service is OnCell Systems. Product marketers have an opportunity to get key product detail to consumers during the research/buying process. Content is managed online and marketers get real-time info about who's accessing the product info. kdooley@oncellsystems.com
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