Lots of Brightkite users are eagerly awaiting the native iPhone app that was promised to arrive at the end of July. Recognizing that we’ve all flipped our calendars with no new app on our phones, the folks at Brightkite posted an update on their blog stating that they’re still hard at work on the app and that it’ll be released shortly.
To add some levity to the situation, they included this flash movie enabling frustrated users to pelt them with tomatoes. It’s a minor thing that took little time but it shows a great sense of accountability, humility and openness on their part and users really appreciate that - particularly when you’re starting out. It’s also always great to see the actual people that make the apps you like possible.
Though they weren’t able to deliver on their promise of an app in July, they’re doing a good job turning that shortcoming into an asset when it comes to building a bond with their user base.
Also, let’s hope the extra time allows them to avoid the mobile social fiasco that plagued Loopt’s “launch”.
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