Design in the Wild: Bank of America’s Enter button on steroids

by Alex Rainert on July 30, 2008 · 8 comments

in Design in the Wild,Gold Star,Interface

Enter button on steroids

I just used my local Bank of America ATM and was so delighted by this screen that I felt compelled to take a photo and toss up a post.

The concept of “Fast Cash” is nothing new. That being said, there’s something subtly clever about putting this supercharged Enter button at the first stage in the process, and pairing it with the usually meaningless “enter your pin” checkpoint, that makes this seemingly minor design addItion feel so meaningful.

Take a moment to think about what tiny change would make a normally mundane, everyday process immediately more pleasurable for you.

Tagged as: atm

  • kevin kearney

    I used this ATM the other night and I had the opposite reaction. From the ugly “Apple”-esque buttons, the poor placement of buttons (your example begs for user mistakes I would think), and extra unnecessary steps (it asked me to confirm that I wanted it in English) I think it’s the biggest POS ATM out there. They are all pretty terrible but this one stood out.

  • kevin kearney

    I used this ATM the other night and I had the opposite reaction. From the ugly “Apple”-esque buttons, the poor placement of buttons (your example begs for user mistakes I would think), and extra unnecessary steps (it asked me to confirm that I wanted it in English) I think it’s the biggest POS ATM out there. They are all pretty terrible but this one stood out.

  • http://www.everydayux.com/ arainert

    I think the Apple-esque buttons is an issue (very common to ATMs) for another day.

    What do you think the mistake would be? Accidentally taking out $120? I think the placement of the $120 option on the right forces the user to pause befor deciding.

    As for the English thing, I totally agree.

    By the way, for a great ATM exprience, you should check out Wells Fargo. There’s a great piece on how they got there here.

  • http://www.everydayux.com arainert

    I think the Apple-esque buttons is an issue (very common to ATMs) for another day.

    What do you think the mistake would be? Accidentally taking out $120? I think the placement of the $120 option on the right forces the user to pause befor deciding.

    As for the English thing, I totally agree.

    By the way, for a great ATM exprience, you should check out Wells Fargo. There’s a great piece on how they got there here.

  • kevin kearney

    Yea I think people may assume the button on the right is their next step. Some people are not even there for cash. I like the idea of skipping the step – but i don’t think the design properly communicates the right thing. For instance, it’s not an either/or proposition as the placement and language would communicate. It’s a Yes or Yes/And choice (I’m sure there is a more eloquent way of stating the issue).

  • kevin kearney

    Yea I think people may assume the button on the right is their next step. Some people are not even there for cash. I like the idea of skipping the step – but i don’t think the design properly communicates the right thing. For instance, it’s not an either/or proposition as the placement and language would communicate. It’s a Yes or Yes/And choice (I’m sure there is a more eloquent way of stating the issue).

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  • http://www.everydayux.com/2010/07/26/ideo-takes-some-cues-from-apple-and-delivers-an-atm-designed-from-the-user-up/ IDEO, takes some cues from Apple and delivers an ATM designed from the user up for BBVA

    [...] for the taking but few companies seem willing to put in the effort to really do so (BofA’s smart Enter button was one for [...]

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