I’ve been a fan of what Coudal Partners has been doing for a long time and I felt that their last foray into products, Field Notes, was particularly well-executed.
Last week I came across their most recent promotion, Blind Faith:
How cool is that? I think it’s super cool.
Somewhat surprisingly, I dropped this mystery thing into my cart and hopped right over to PayPal to pay for whatever it is without much deliberation. Objectively speaking, $41 dollars is a lot to spend/trade for what is essentially the equivalent of Monty Hall’s “what’s in this box,” but I did it anyway.
Reflecting on my eagerness in the 3 days since I think it was motivated as much by my trust in this particular company as it was in the fact that it’s just a fascinating approach to marketing and selling something. It’s something that I just wanted to experience first-hand - I imagine opening the package whenever it arrives will be unlike any consumer experience I’ve recently had.
In the meantime, I also want to avoid reading anyone else’s account of the experience the same way I avert my eyes from Lost Mysteries in my RSS reader if I haven’t watched that week’s episode yet.
Now that’s well-manufactured excitement.
I’m hoping it shows up this week. Let’s just hope I don’t end up with a “limited-edition” Coudal goat:
By the way, if you like game theory and probability, make sure you read up on The Monty Hall problem.
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