
Dennis sent me this great post by Ben Terrett, a graphic designer in London points out a great little packaging innovation by Oxford Landing wines: a simple tear-off tab with their brand and style of wine so that you can easily remember what wine it was you had should you want to buy it again. Dead simple addition that makes you wonder how it possibly took this long for someone to do it.
Read his whole post here.

This is AMAZING. I can’t tell you how many times I’ve tried to peel the label off of a bottle of wine or beer because I wanted to save it for a later purchase. It would be extra special cool if the tear-off had a sticker back so that you could put it in a journal later. Okay, I’m a dork.