Last week a new link appeared in the sidebar on my Twitter profile page that read “Share your story.” It looked like this:
The wording was such that I was intrigued to see what kind of story they were looking for, so I clicked and came here:
A simple web form asking for simple information but the way its been set up (”YOUR” story) makes it feel much more interesting and personal that a traditional usage survey. I also feel that the wording shows how well ev, biz and jack know their audience and know what they would respond to. It seems to have worked got so many responses, they took it down only a few days after it went up. Stay tuned for the results.
This is a great example of matching your process to your audience in order to get the best possible results. Also, they’ve made it where they are by keeping things simple and this survey was no different. Sure they won’t have hard numbers to chart against each other but I can guarantee you that from a product development perspective, they will have information that is infinitely more valuable than “How strongly do you agree with the following statement…” - type surveys.
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