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+ Design In The Wild: Weather Underground and their personal touch

03.28.08 | Permalink |

Weather Underground has been my go-to source for weather on the web for the past 5 years ever since my buddy Gabe introduced me to it. At first the site felt way too information heavy for me but after giving it a chance I’ve grown to love all that data, partly due to the care they put into displaying it.

Relative temperature

A great example of their clever approach to what could be a relatively boring and simply executed site (ahem… weather.com) is this little feature on their custom iPhone interface. Above the forecast for the next few days it gives you a quick sentence about the upcoming day’s weather. Rather than just give you a number, they put the day’s weather in context with the previous day’s weather, giving the forecast more meaning to the user.

Choose your icon style

Another example of how they’re trying to be more than your usual weather site is the ability to customize the style of icons you see throughout the site, again creating a personal connection between the user and the data.

Does this make them a better weather site? No. Does it differentiate them in a field of sites that are essentially delivering commodity data? Absolutely.

In: Data, Design in the Wild, Gold Star, Review, Thoughts


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