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+ Steve Jobs speaks about Apple’s approach to the iPhone, hiring, process and other things

03.06.08 | Permalink |

I was going to post this in the Links section but ultimately felt that it was important enough to warrant its own post. There’s a lot to be learned form the brief missives about products, process, people, etc.

A lot of it is inspirational but one that particularly stood out to me was:

“We don’t get a chance to do that many things, and every one should be really excellent. Because this is our life. Life is brief, and then you die, you know? So this is what we’ve chosen to do with our life. We could be sitting in a monastery somewhere in Japan. We could be out sailing. Some of the [executive team] could be playing golf. They could be running other companies. And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it. And we think it is.”

Steve Jobs speaks out (Make sure you flip through all of the pages)

In: Gold Star, Process, Thoughts


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