Now that I’ve gotten almost caught up with everything, I’m going to start addressing the photo portion of this site a bit more. To recap, my hope is to find examples of good/bad design, products, signage, etc. in the wild and post them here. Some will have more commentary than others and some will probably have none. Anyway, onward we go…
This is the storefront for a local cobbler on 5th Ave. in Park Slope. I noticed while passing that there is no discernible name to be found anywhere. It made me wonder about all the ways people must talk about/recommend this place to friends, etc.
Conventional branding wisdom would suggest its a crazy approach but I think you can also make the case that the mom and pop sensibility (I’m guessing a lot of people call it simply “Joe’s”) and neighborhood familiarity (“That place next to…”) could carry this kind of business quite well.
