Awesome awesome visualization of Inception. The more I think about and talk about the movie with others, the more I need to see it again.
(via Inception Infographic by ~dehahs)
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In 2007, Spanish bank BBVA engaged IDEO to rethink the way their ATMs worked. In 2009 the fruits of that labor began to see the light of day and the companies have done a really great job highlighting their insights and subsequent designs.
The average ATM experience is nothing special so the opportunity to innovate is there for the taking but few companies seem willing to put in the effort to really do so (BofA’s smart Enter button was one for me).
The IDEO/BBVA video’s got a few “how did it possibly take so long for someone to do it this way!?” ideas (the 90 degree shift in positioning of the ATMs and the “one slot to rule them all” stand out for me ). They also take a page out of Apple’s recent playbook of success in two ways: integrating the hardware + software from the get go and choosing to go full touchscreen to give them the flexibility to always provide the best interface to the user, no matter what they’re doing.
As devices like the iPad go more mainstream and touchscreen prices go down, I look forward to seeing more industries be forced to reconsider the interfaces that stand between them and their customers.
Be sure to check out the IDEO/BBVA case study.
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Out of the box – book from adrian333 on Vimeo.
One could argue that “No Manual” needed is the pinnacle of product design but if you’re going to make a “manual” you could do far worse than this. So much nicer to help people experience your product in order to learn rather than just telling them how it works. Just lovely. (ht @adamwohl)
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How did it take civilization this long to come up with something that makes SO MUCH SENSE? Sadly, you can’t go out and buy one yet but hopefully someday soon you will be able to.
Speaking of economy, it unfortunately looks like you can’t buy these yet, but now that the idea is out there someone will be marketing them soon. Nothing that’s invented ever dies. Especially not when it’s this cute and immediately useful.
Read more here.
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Simple, informative and easy on the eyes. Love it.
Go check it out for yourself at http://endor.se/.
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